The Blues boss has called on the fans to start filling the ground at every home game, beginning with the game against Charlton on Monday night.
"I am constantly on at the Board to complete the stadium and make it one of best football arenas in the country," Bruce told the clubs official website, www.bcfc.com.
"But we need to show the directors that we can sell out with our current capacity.
"I know that Monday's game is on TV but we really need the vocal support that a full house brings.
"I would urge all Blues fans to dig deep because we don’t want to see any empty seats for this vital game."
